Terms of Service

1. Acceptance of Terms

Welcome to Applied Insights SEO Pro ("Service," "Platform," "we," "our," or "us"). By accessing or using our SEO analysis and reporting platform at https://applied-insights.co.uk, you agree to be bound by these Terms of Service ("Terms").

If you do not agree to these Terms, you may not access or use the Service. We reserve the right to modify these Terms at any time, and your continued use of the Service constitutes acceptance of any changes.

2. Description of Service

Applied Insights SEO Pro is a Software-as-a-Service (SaaS) platform that provides:

• SEO Analysis Tools: Comprehensive analysis of your website's search engine optimization performance
• Data Integration: Connection to Google Analytics (GA4) and Google Search Console for performance tracking
• Ranking Monitoring: Keyword ranking tracking and competitor analysis
• Performance Insights: Core Web Vitals monitoring and PageSpeed analysis
• AI-Powered Recommendations: Automated SEO optimization suggestions and content analysis
• Reporting: Monthly traffic reports, keyword performance reports, and custom SEO audits

3. User Accounts and Registration

3.1 Account Creation

To use the Service, you must create an account by providing accurate and complete information. You are responsible for:

• Maintaining the confidentiality of your account credentials
• All activities that occur under your account
• Notifying us immediately of any unauthorized access or security breach

3.2 Account Eligibility

You must be at least 18 years old to use this Service. By creating an account, you represent and warrant that you meet this requirement.

3.3 Account Types

We offer different account types with varying levels of access and functionality. Your rights and restrictions depend on your account type (e.g., superadmin vs. standard user).

4. Google Account Integration

4.1 OAuth Authorization

To access Google Analytics and Google Search Console data, you must authorize our application through Google OAuth. By doing so, you grant us read-only access to:

• Google Analytics (GA4) data for properties you have access to
• Google Search Console data for properties you have verified ownership of
• Your basic Google profile information (email and name)

4.2 Data Access Limitations

We only request and use read-only access. We cannot and will not:

• Modify, delete, or alter any data in your Google accounts
• Access Google accounts or properties you have not explicitly connected
• Share your Google data with third parties (except as required to provide the Service, as detailed in our Privacy Policy)

4.3 Revoking Access

You may revoke our access to your Google data at any time by:

• Visiting your Google Account Permissions and removing our application
• Deleting the refresh token from your Project Settings within our platform

Revoking access will prevent us from fetching updated data but will not delete historical data already stored in our system.

5. Acceptable Use Policy

5.1 Permitted Use

You may use the Service only for lawful purposes and in accordance with these Terms. Specifically, you agree to use the Service for:

• Analyzing and optimizing websites you own or have explicit authorization to manage
• Generating reports and insights for legitimate business purposes
• Monitoring SEO performance for clients (if you are an agency or consultant)

5.2 Prohibited Use

You agree NOT to:

• Use the Service to analyze websites you do not own or have permission to access
• Attempt to reverse engineer, decompile, or extract source code from the Service
• Use automated scripts, bots, or scrapers to access the Service beyond normal usage
• Resell, sublicense, or redistribute the Service without our written permission
• Upload malicious code, viruses, or harmful content
• Violate any applicable laws, regulations, or third-party rights
• Interfere with or disrupt the Service or servers/networks connected to the Service
• Attempt to gain unauthorized access to any portion of the Service or other user accounts
• Use the Service to spam, harass, or distribute unsolicited content

6. User Content and Data

6.1 Your Data Ownership

You retain all ownership rights to your data, including project configurations, target keywords, and website information. We do not claim ownership of any data you submit to the Service.

6.2 License to Use Your Data

By using the Service, you grant us a limited, non-exclusive license to use your data solely for the purpose of:

• Providing the Service to you (analysis, reporting, recommendations)
• Improving the Service (aggregated, anonymized analytics)
• Complying with legal obligations

6.3 Data Accuracy

You represent and warrant that all data you provide is accurate, complete, and does not violate any third-party rights or laws.

7. Intellectual Property Rights

7.1 Our Intellectual Property

The Service, including all software, algorithms, designs, trademarks, and content (excluding your user data), is owned by us and protected by copyright, trademark, and other intellectual property laws.

7.2 Limited License

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service in accordance with these Terms. This license does not include any right to:

• Modify, copy, or distribute the Service or its components
• Create derivative works based on the Service
• Use our trademarks or branding without permission

8. Payment and Billing (If Applicable)

8.1 Fees

Certain features or account tiers may require payment. All fees are stated in GBP (£) and are exclusive of applicable taxes unless otherwise stated.

8.2 Billing

You agree to provide accurate and complete billing information. We reserve the right to suspend or terminate your account if payment fails or is disputed.

8.3 Refunds

Refund policies will be communicated at the time of purchase. Generally, fees are non-refundable except as required by law or at our sole discretion.

9. Service Availability and Modifications

9.1 Service Availability

We strive to provide reliable and uninterrupted service, but we do not guarantee that the Service will be:

• Available at all times without interruption
• Error-free or free from bugs or vulnerabilities
• Compatible with all devices, browsers, or operating systems

We may perform maintenance, updates, or experience downtime without prior notice.

9.2 Modifications to the Service

We reserve the right to modify, suspend, or discontinue any feature or aspect of the Service at any time, with or without notice. We are not liable for any modification, suspension, or discontinuation of the Service.

10. Third-Party Services and APIs

The Service relies on third-party APIs and services, including:

• Google Analytics API
• Google Search Console API
• Google PageSpeed Insights API
• OpenAI API
• SERProbot API

We are not responsible for the availability, functionality, or terms of service of these third-party providers. Changes to third-party APIs may affect the Service, and we are not liable for any disruptions caused by such changes.

11. Disclaimers and Limitation of Liability

11.1 No Warranty

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

We do not warrant that:

• The Service will meet your specific requirements or expectations
• The Service will result in improved SEO rankings or website performance
• Data from third-party APIs (Google, etc.) will be accurate, complete, or up-to-date
• AI-generated recommendations will be suitable for your specific situation

11.2 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:

• Loss of profits, revenue, or business opportunities
• Loss of data or information
• Business interruption
• Loss of goodwill or reputation

OUR TOTAL LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY, OR £100, WHICHEVER IS GREATER.

12. Indemnification

You agree to indemnify, defend, and hold harmless Applied Insights SEO Pro, its officers, directors, employees, and agents from any claims, liabilities, damages, losses, or expenses (including legal fees) arising from:

• Your use of the Service
• Your violation of these Terms
• Your violation of any third-party rights
• Any data or content you submit to the Service

13. Termination

13.1 Termination by You

You may terminate your account at any time by contacting us or using the account deletion feature (if available). Upon termination, your access to the Service will cease, and your data may be deleted in accordance with our Privacy Policy.

13.2 Termination by Us

We reserve the right to suspend or terminate your account immediately, without prior notice, if:

• You violate these Terms or our Acceptable Use Policy
• Your account is inactive for an extended period
• We suspect fraudulent, abusive, or illegal activity
• We discontinue the Service

13.3 Effect of Termination

Upon termination, all licenses granted to you will immediately cease. Sections that by their nature should survive termination (including indemnification, disclaimers, and limitation of liability) will remain in effect.

14. Governing Law and Dispute Resolution

14.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.

14.2 Dispute Resolution

Any disputes arising out of or relating to these Terms or the Service shall be resolved through:

1. Informal Negotiation: Contact us to attempt to resolve the dispute informally
2. Mediation: If informal negotiation fails, we agree to attempt mediation before pursuing legal action
3. Jurisdiction: Any legal action shall be brought exclusively in the courts of England and Wales

15. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email or a prominent notice on the Service
• Provide a reasonable time period before changes take effect

Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

16. General Provisions

16.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Service.

16.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect.

16.3 Waiver

Our failure to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision.

16.4 Assignment

You may not assign or transfer these Terms or your account without our written consent. We may assign these Terms without restriction.

16.5 No Agency

No agency, partnership, joint venture, or employment relationship is created between you and us as a result of these Terms or your use of the Service.